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At Avenue Chic we respect your privacy rights and recognize the importance of protecting the information collected about you. To demonstrate our commitment, we have developed the privacy policy outlined below. If you have any questions about this policy, or the content or practices of our website, we encourage you to contact us.

If you are under 18 we require that you inform a parent or guardian about Avenue Chic Privacy Policy and Terms and Conditions as well as requiring their consent to the Privacy Policy and Terms and Conditions before registering or placing an order with Avenue Chic.

This Privacy Policy does not apply to websites maintained by other companies or organizations to which we link. If you provide any information to such third parties different rules regarding the collection and use of your personal information may apply. You should contact these entities directly if you have any questions about their use of the information that they collect.   



Avenue Chic collects personal information in several ways when you place an order, buy a gift voucher or register for a service offered by Avenue Chic. By registering, you are consenting to the collection of your personal data. If an order is placed with us, we need to hold personal information including your name, title, gender, email address, phone numbers, home address, shipping , payment details and credit/debit card billing address(es) so that we can process and fulfill your order.

Card details will never be shared with third parties and will only be used to process your order, using our payment partner's systems. All credit/debit cards details and personally identifiable information will NOT be stored, sold, shared, rented or leased to any third parties. Additionally we may also obtain information as a result of authentication or identity checks. Sometimes we may ask for your telephone number. This number may be given to our courier for delivery services. These details allow us to process your order and to let you know the status of your order.

In addition, our Live Chat partner, when available, stores all chat conversations for quality control and training purposes. These transcripts are only accessed by Avenue Chic.



Our site uses cookies (very small files that are sent by us to your computer or other access device) which we can access when you visit our site in future.

There are four types of cookies:

Website functionality cookies

These cookies enable you to browse the website and use our features such as shopping bags and wish lists.

Website analytics cookies

We use these cookies to measure and analyze how our customers use the website. This allows us to continuously improve our website and your shopping experience.

Customer preference cookies

When browsing or shopping online, the website will remember preferences you make (for example your user name, language or location). This makes your browsing experience simpler, easier and more personal to you.

Targeting cookies or advertising cookies

These cookies are used to deliver adverts relevant to you. In addition, they limit the number of times you see an advertisement as well as helping us measure the effectiveness of our advertising campaigns.

By using our website you agree that we can place these types of cookies on your device and access them when you visit the site in the future.

If you want to delete any cookies that are already on your computer, please refer to the help and support area on your internet browser for instructions on how to locate the file or directory that stores cookies.

Information on deleting or controlling cookies is available Please note that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our site. 



Avenue Chic may use your personal information for the processing of orders, payments and to provide you with a personalized shopping experience. We will also use your details to fulfill and deliver your orders and manage your account. Personal information that you provide may be disclosed to a credit reference or fraud prevention agency, which may keep a record of that information. Your personal information may also be shared with other trading divisions within Avenue Chic Limited. Where there is a legal obligation to do so, we may disclose your information to any relevant regulatory body.

We may also use your personal information to send you marketing updates but only in accordance with your preferences (as detailed in the next section). We do not sell your details to third party marketing companies.

We do collate information about site traffic, sales, wish lists, and other commercial information which we may pass on to third parties but this information does not include any information which can identify you personally.

Finally, we may use your personal information for our internal marketing and demographic studies, together with non-personal data to monitor customer patterns so we can consistently improve our site design to better meet our visitors' needs.  

From time to time Avenue Chic may employ third party business partners to collect personal information on Avenue Chic's behalf. Avenue Chic may also share your data with third party business partners to provide you with targeted advertising. In such cases, these third parties will be subject to confidentiality agreements and instructed by Avenue Chic to comply with applicable data protection law. 



When you register, you will be given the option to opt-out of subscribing to our regular update service which will send you:

(i) Email alerts for new products, features, enhancements, special offers, contests, events of interest, and one-off marketing promotions.

(ii) Direct mail alerts for new products, website features, enhancements, special offers, contests, events of interest, and one-off marketing promotions.

Marketing communications you subscribe to will only be sent by Avenue Chic.

At all times, we will offer you the opportunity to unsubscribe out of any service.. Any e-mail we send you will contain an easy automated unsubscribe link so that you can opt-out of that particular mailshot.



If for any reason you are concerned that the personal information held by Avenue Chic is not correct, please visit the website and, after logging into the site using the "Sign In" menu on the home page, your personal information will be made available for review and change in the "My Account" section. Only you or, upon your request, the Customer Care department, may access your personal data from the website.If you prefer, you may contact us by email at [email protected] and we will amend your personal info.



We will take every reasonable measure to maintain appropriate precautions to ensure the security, integrity and privacy of the information you have provided us with. When you place an order or access your account information, we use a Secure Socket Layer (SSL) encryption which encrypts your information before it is sent to us to protect it from unauthorized use, then decrypting it once we’ve received it.

Our SSL creates a secure tunnel through which information including usernames, passwords, credit card numbers and more can pass safely.  This SSL is one of the world’s strongest, it uses SHA-2 and 2048-bit encryption to stop hackers in their tracks. That’s the toughest encryption on the market today. It’s virtually uncrack able. 

The way it works is first, the SSL "handshake”.  When a website visitor enters an SSL-protected area of the website, our SSL certificate automatically creates an encrypted connection with the visitor’s browser.  Once the connection is complete, a padlock icon and instead of the normal HTTP, an HTTPS prefix appear in the visitor’s browser bar to show them they’re safe to share personal details.  All information passing to and from your website is now scrambled by 2048-bit encryption that's virtually unbreakable by hackers.

Avenue Chic is registered with Go Daddy as an authentic site. This ensures that your information is kept private while in transit between your web browser and our web server.

 In addition, we insure that we take reasonable steps to ensure that third party business partners' to whom we transfer any data will provide sufficient protection of that personal information


Fraud protection

Along with our partner Telr, we are committed to protecting our customers from fraudulent activities. We offer a three-tier defense strategy to identify fraudulent activity and keep fraud from impacting our operations. Our approach is rigorous and straightforward.

Using statistical algorithms and data collection techniques to assess more than 300 variables in under 3 seconds to identify markers of fraud. Those algorithms are proprietary to Telr and customized to different industries and geographies.

Our Partner Telr meets the highest level PCI Compliance. The Payment Card Industry Data Security Standard was developed to protect consumers and their data no matter where they shop or what channel they use.  The redundant data centers store and encrypt millions of credit card accounts ensuring complete credit card security.



Avenue Chic reserves the right, at its sole discretion, to change, modify, add or remove any portion of Avenue or these Policies, in whole or in part, at any time. Changes to these Policies will be effective when posted. You agree to review these Policies periodically to be aware of any changes. Your continued use of Avenue after any changes to these Policies are posted will be considered acceptance of those changes. 

EFFECTIVE DATE This Privacy Policy is effective as of April 1st , 2016